Key components to include

Brand story: Share the origin story of the business. Make it personal and memorable to help customers connect with the brand.
Mission and values: Explain the company's purpose and why it exists. Highlight any shared values, such as a commitment to ethical practices, quality, or a specific interest like pop culture.
What you offer and who you serve: Describe the types of products available and identify the target audience. This helps customers see how the products solve their needs or align with their interests.
Unique selling proposition: Explain what makes the store and its merchandise stand out from competitors. This could be unique designs, a focus on official merchandise, superior quality, or a specific niche.
How you operate: Briefly explain the business model or how the products are made. For example, a store could mention if they use a print-on-demand service or are committed to supporting creators by selling original merchandise.
Company details: Include essential information like the founders, location, or contact information, especially if the store has a strong physical presence or customer service element.
Customer testimonials: Feature positive feedback from customers to build trust and credibility.